If fitness has felt overwhelming, confusing, or lonely… you’re in the right place.
Most people don’t struggle because they’re lazy.
They struggle because they’ve been trying to do everything alone, without clarity, direction, or anyone in their corner.
You don’t need a strict plan.
You don’t need to be perfect.
And you definitely don’t need another coach barking orders or telling you to “try harder.”
What you need is structure, support, and someone who actually gives a shit.
That’s where I come in.
6 weeks of coaching + 6 weeks free (if you simply do your part).
I created this program for one type of person:
The person who knows they’ve got more in them, but keeps getting stuck in the same cycle.
Start strong → lose momentum → feel guilty → start again → repeat.
This program breaks that cycle by giving you:
the structure you’ve never had
the support you didn’t know you needed
the accountability that keeps you going
and the clarity you’ve been missing for years
✅ Your first 6 weeks: Structure, clarity, direction
Training, nutrition, habits, mindset — but all tailored to your life, not an imaginary perfect version of it.
You’ll know exactly what to do.
Exactly why it works.
And exactly how to keep going even on the days your head’s a mess.
✅ Your second 6 weeks: FREE — if you show up
Not perfection.
Not superhero effort.
Just consistency.
If you show up for yourself, I show up for you.
I reward effort because effort is what changes your life.
✅ What this really gives you
stronger body
stronger mind
mental clarity
momentum
direction
confidence
and the feeling of “finally, I’m actually doing this”
This isn’t a challenge.
It’s a reset.
A rebuild.
A turning point.
Forget “before and afters.”
Forget 6-week crash diets.
Here’s what really happens:
1️⃣ - You’ll feel stronger mentally + physically
Not just in the gym — in your decisions, your discipline, and your day-to-day life.
2️⃣ - You’ll get clarity instead of confusion
No more guessing.
No more researching.
No more contradicting advice.
3️⃣ - You’ll feel supported, not judged
Everything we do is personalised.
Everything is built around you, not what’s “optimal” for some influencer.
4️⃣ - You’ll stop feeling alone with your fitness
You’ll have an actual coach beside you — checking in, guiding, redirecting, supporting.
5️⃣ - You’ll finally lift that heavy mental fog
The routine helps your head.
The progress builds confidence.
The consistency changes everything.
A client messaged me in week three:
“I woke up today and didn’t dread the gym. I actually looked forward to it. I haven’t felt that in years.”
Another told me after week six:
“I feel like myself again. I didn’t realise how much I’d lost that.”
These aren’t dramatic transformations.
They’re small shifts that compound into massive change.
You’ll do well here if:
you’re tired of starting and stopping
you want direction without being overwhelmed
you want someone who actually listens
you want to feel proud of yourself again
you want clarity, support and accountability
you want your physical + mental strength back
you want simplicity over extremes
you want this time to actually stick
This isn’t for you if:
you want a magic solution
you want shortcuts
you want to be shouted at
you want to give up the second it gets hard
you want everything done for you
If you want honesty, support, clarity, consistency — you’ll thrive.
If you want excuses, you’ll hate it.
Working with me feels like:
being understood
being guided, not pushed
having someone in your corner
being challenged when needed
laughing when it helps
getting direct feedback without judgement
and realising you’re stronger than you thought
I’m calm, direct, supportive, and always honest.
No bullshit.
No gimmicks.
No “eat 1200 calories and suffer.”
Just simple, effective coaching that works.
You’ll notice there’s no pricing here.
That’s intentional.
I only take on people I can genuinely help — and you deserve to feel confident about what you’re stepping into.
So the next step is simple:
**If you’re curious, let’s talk.
Let’s see if we’re a good fit.**
No pressure.
No awkward pitch.
No commitment needed.
Just a chat — human to human — to see if this feels right for you.
If it’s a match, great.
If not, you still walk away with clarity, not confusion.
Either way, you win.

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Copyright 2025. AF Coaching. All Rights Reserved. Online coaching, based in the UK - supporting clients worldwide.
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